The Consumerization of DNA

Why it’s now time for companies like 23andMe and uBiome to go mainstream. Direct-to-consumer genetic testing (or DTC GC) has unofficially been dubbed the Wild West of Genomics. This is largely due to genetic services offered outside of the traditional healthcare system and without the involvement of a health professional. Tests are ordered online and delivered […]

Science Needs Better PR

Can science benefit from better public relations? “Enough hippie stuff. How do we advocate change?” About a month ago, I stumbled across a blog post that really got my attention: moving science communication beyond the standard argument, published by EcoPress, a website that highlights science and scientists in the Natural Resource Ecology Lab at Colorado State University. […]