The Consumerization of DNA

Why it’s now time for companies like 23andMe and uBiome to go mainstream. Direct-to-consumer genetic testing (or DTC GC) has unofficially been dubbed the Wild West of Genomics. This is largely due to genetic services offered outside of the traditional healthcare system and without the involvement of a health professional. Tests are ordered online and delivered […]

What does it mean to have job satisfaction?

Being between jobs or projects can get almost anyone thinking about the things in life that truly make a person happy – or more specifically, the things in a job that can make a person feel whole. Over this past summer, I admittedly had the time to ponder this very sentiment. What is the difference […]

Science Needs Better PR

Can science benefit from better public relations? “Enough hippie stuff. How do we advocate change?” About a month ago, I stumbled across a blog post that really got my attention: moving science communication beyond the standard argument, published by EcoPress, a website that highlights science and scientists in the Natural Resource Ecology Lab at Colorado State University. […]

FounderDating – A Wealth of Entrepreneurial Insight

Last year, I applied to be part of the FounderDating Network. In a nutshell, it’s an online hub of pre-screened entrepreneurs who excel in engineering, business development or design. Most of us likely joined because we were looking for a talented individual to hop on board our own, personal startup trains. Although my venture never […]

Investors in Kelowna? They do exist.

Last night I discovered a secret. There are investors in Kelowna. For the last 8 weeks, my co-founder and I participated in Accelerate Okanagan’s investor-ready pitch contest, Jump:Start:Challenge. If you’re not familiar with Jump:Start, it’s an 8 week training program that helps startups craft their pitch to be presented in front of real-life, cheque-signing Angels.

GROWing the Entrepreneurial Ecosystem

‘GROWing the Entrepreneurial Ecosystem’ was a post I originally wrote for Accelerate Okanagan and Startup Canada.   So, I went to GROW 2012 last week. What can I say? It was an amazing event. I’ve been to some pretty dry conferences in my time, and this event was anything but. DealmakerMedia did a fantastic job creating a professional yet hip […]

The Science of Inbound Marketing by HubSpot – A Summary

This past Thursday, July 12, 2012, I attended a webinar presented by the folks at HubSpot entitled, The Science of Inbound Marketing. HubSpot is an all-in-one marketing software that helps companies attract leads and convert them into customers.  They are pioneers in inbound marketing, and have helped more than 6000 companies in over 45 countries. […]